the (un)business podcast

Season 2, Episode 10 – What is A BATNA and Why Do I Care?

In this episode, Jamie breaks down the importance of setting a BATNA, or the Best Alternative to a Negotiated Agreement when planning for a negotiation. She gives you a framework to create your BATNA and guidelines for using your BATNA in a negotiation. Check out this episode to get an advantage in your next negotiation.

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